Monday, March 12, 2012

Change is Good.

There are quite a few words we’d use to describe Choke Shirt Co.  Inert is not one of them.  We believe progress is a good thing.  If you have followed Choke for a while, you might have noticed a change inside your shirts, as we’ve been known to switch up our tags from time to time.



Last week, after closing the print shop, Jeff sat at the computer to check emails and sip on soda.  As hours passed, he started feeling creative.  The source of his altered mind state remains unclear.  It could have been the sugary drink or the dizzying array of words on the monitor.  But one thing is clear, Jeff felt compelled to make something.  This bout of creative energy eventually led to the new version of Choke tags!  Jeff took styling cues from our print shop site. We like the cleaner look of the new text, and the sizes are printed larger for convenience.  Keep a lookout for the new tags as we phase them into the line over the next few months.  What do you think?









3 comments:

  1. Pics of the 2 dogs please

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  2. ~stumbled upon "henry" at fuego today and needless to say it came home with me!!! i love everything about your tee...{please do not tuck in} brilliant and the quality of the actual tee itself...strong feeling yet butter soft and then the print...swooning a wee bit can you tell!!! so my question for you is...what are the chances of "henry" being made into a heathered black full hoodie??? look forward to stumbling along and seeing what else you will be sharing!!! be well and much love light and blessings~

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    Replies
    1. Thanks for the kind words, Brandi! Glad to hear you like your Henry tee. We will most likely roll out new hoodies this fall, and we'll definitely consider Henry for those.

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