Where's the heads at?

So we've gotten a lot of feedback about the new site!

Thanks so much to everyone that checked it out. It was a lot of work, but I'm happy that we did it. It's a lot more user friendly that it used to be, so I really appreciate that.

One thing that we heard A LOT was that the shopping pictures didn't show the heads of the people. Haha... well if you check out most of the major shopping store websites (Urban, GAP, Nordstrom...) none of them show the heads of people. So I was just following in line with everyone else.

But you let us know that you wanted to see the heads! So they're back. Well, actually the never went anywhere... I just cropped them off before... but I'm digressing... and they're back now!

We had a photo shoot today with our good friend Arden, so that we could get the 2 new designs on the site. I've mentioned them before, but I'll post those pics as soon as we get them. Heads and all!

Other than that we've been working on putting together our next big project! More on that soon!

CHOKEspotted #2

And here's another round of CHOKEspotted.

Send in your pictures of you in your CHOKE tees and hoodies to chokeshirtco@gmail.com!

What do you think???

Coming Soon!

We have two new designs coming soon!

I can't give many details (mostly because we're not really sure what we're going to print yet) but I can tell you that one will be printed on an American Apparel zippie hoodie and the other will be available on a crew neck tee and a sleeveless zippie hoodie.

I know, I know... it's crazy. But you're going to love them! More info soon...

SPOTTED!

Want to see what real people look like in your favorite CHOKE tee or hoodie...

Check out the newest page on http://www.chokeshirtco.com/: CHOKE spotted.

Now all of our customers, online and in Seattle, can share photos of themselves wearing the CHOKE brand.

Here are the first few pics to check out:

If you have a pic of yourself or a friend in a CHOKE tee or hoodie, send it to us at chokeshirtco@gmail.com!

And if you don't have a pic in your CHOKE stuff... TAKE ONE!

WELCOME!!

WELCOME TO THE NEW CHOKESHIRTCO.COM!

Well, not welcome here... but welcome to the new site at http://www.chokeshirtco.com/ We launched the Choke 2.0 website late Thursday night after a couple weeks worth of collaboration between us and some friends (both new and old).

We had a photoshoot last weekend and the shots look amazing! It was killing to have to wait to put them on the site, but we wanted to wait for the relaunch. I was able to finish up the design and layouts in the past couple of days, so there it is.

I'll post some of my favorite shots later, but out of the 1500 photos that we took that day there were some amazing photos.

Thanks to Pete Lorimer, our photographer; Paul Stazel, our makeup guy; and all of the models that helped us: Arden, Jason, Talia, Jasmin, Sherra and Sara.

What do you think about the new site?

Your Wait is Over!

I know, I teased everyone a couple of days ago with our new Choke Logo Design on some hoodies that, well, you can't buy even if you wanted to... but your wait is over! The Choke Logo Scarves are in and they are toasty warm. The silly things are 8 feet long! Check them out:



Here's Matt sporting one of them in Eggplant. This is a totally off the cuff photo that we took this morning with my iPhone, so parden the bad lighting. A better photo of it is on our site. It also comes in brown. And to top it off it's only $15!

In other news... you might notice that the layout of the scarf on the site is different from the other pictures. Well, this is the new layout that we will be using when we relaunch the website in a couple of weeks. I know, it's only been a few months but I've learned so much about developing websites that I have a few plans to make it look a ton better. Plus, after the photoshoot that we had this weekend, we have a TON of good photos to use. I think people will find it much easier to shop tees and hoodies when they can see pics of them on REAL people! What do you think?

More on the photoshoot later...

I have bad news and I have good news...

What do you want to hear first?

Bad news! We got our newest design in today. Unfortunatly for you (well, most of you anyways) it was a Limited Edition print on a couple of hoodies for some special customers (and us) that preordered.

Check out the design:


You likey? Well here's the good news! It's available in a couple of American Apparel Fine Jersey Scarves. Let me tell you, these scarves are amazing. A couple of photos will be posted later. But for now, imagine these scarf colors: Eggplant and Brown...

I know, how will you make it through the day?