Pink is the New Shirt Company

So it’s been a crazy week!

We placed another order for more shirts from American Apparel on Sunday night so that we could print more of our Seattle design. It seemed to be a fan favorite at the Market, so we wanted to have more going into the holiday season. We ended up getting those delivered on Saturday, just in time for the Market on Sunday.

Matt sold shirts at his work’s Trunk Show on Thursday and Friday. We ended up selling quite a few shirts!

Throughout the week, we emailed a bunch of bloggers a few pictures of our designs to see if we could create some kind of buzz with the online store. Check out some of them, click the name to link: Alex Garcia in Seattle and Blogazar. Matt and I thought it would be fun to send a picture into Pink is the New Blog, which is a pretty popular blog that we’ve both been reading for several years. The guy that runs the blog posts pictures that readers send in mostly with the theme, “Pink is the New…(fill in the blank)”. So we sent in one of the picture with Lindsey on it, in a Shut the Front Door tee. It’s the brown one, with pink letters and it had our website on the bottom. We didn’t really even think about it… I guess we figured it was a long shot. Long story, short… on Saturday we got an order from someone in Alaska.

Then Chicago, then Washington, D.C and Michigan. And the orders for the shirt poured in. Needless to say, we’re out of the Shut the Front Door tee now. We placed an order for more shirts from American Apparel on Sunday night again and we called our screen printers to let them know we needed them as soon as possible. I’m hoping that we get them before Sunday for the Market. Plus it’s the last weekend before Christmas and we’re hoping that the buzz will lead to more people seeing it.

It was pretty crazy for everything to blow up in one week. We’ve had to go to the Post Office every night to mail off shirts. I’m hoping that soon, we’ll streamline that whole process. Especially this time of year, the lines are super long. But for now, I don’t mind at all. It’s nice to be doing something that is for us. That we created.

Anyways, we’ll be at the Fremont Market on Sunday again this week. Maybe we’ll see you there!